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<p>Road safety is a persistent global issue, with pedestrians accounting for 23% of road traffic fatalities, as reported in the Global status report on road safety 2023 (WHO 2023). This study investigates how demographic factors (age, gender, income, education) influence pedestrian attitudes at uncontrolled intersections in Hyderabad, India, using the theory of planned behaviour and data from 1500 respondents surveyed across six diverse locations. Principal component analysis (PCA) identified six factors underlying pedestrian behaviours, explaining 83.42% of the total variance in the data. Bivariate correlations explored the relationships among these factors, while hierarchical linear regression models assessed the impact of demographic factors on pedestrian attitudinal-based behaviours. The findings reveal females exhibited higher rule violations compared to males, while younger pedestrians demonstrated the highest crossing errors and the lowest safe behaviours. Higher education was associated with increased safety compliance, with postgraduates demonstrating the fewest rule violations and the most positive safety behaviours. Income also emerged as a critical factor, with lower-income groups showing fewer rule violations but limited positive behaviours. In contrast, higher-income groups were more likely to display heightened aggression and health and psychological influence. These findings offer valuable insights into how demographic factors shape pedestrian behaviours and attitudes, guiding the design of targeted safety interventions. This study emphasizes the need for tailored interventions for diverse demographic groups, offering actionable insights to policymakers and urban planners for enhancing pedestrian safety at uncontrolled intersections.</p>

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The Role of Pedestrian Demographics in Shaping the Attitudes and Safety at Uncontrolled Intersections

  • 期刊论文

  • 发表日期：

    2025年7月12日

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  • Anam Hyder,
  • Saladi S. V. Subbarao

摘要

Road safety is a persistent global issue, with pedestrians accounting for 23% of road traffic fatalities, as reported in the Global status report on road safety 2023 (WHO 2023). This study investigates how demographic factors (age, gender, income, education) influence pedestrian attitudes at uncontrolled intersections in Hyderabad, India, using the theory of planned behaviour and data from 1500 respondents surveyed across six diverse locations. Principal component analysis (PCA) identified six factors underlying pedestrian behaviours, explaining 83.42% of the total variance in the data. Bivariate correlations explored the relationships among these factors, while hierarchical linear regression models assessed the impact of demographic factors on pedestrian attitudinal-based behaviours. The findings reveal females exhibited higher rule violations compared to males, while younger pedestrians demonstrated the highest crossing errors and the lowest safe behaviours. Higher education was associated with increased safety compliance, with postgraduates demonstrating the fewest rule violations and the most positive safety behaviours. Income also emerged as a critical factor, with lower-income groups showing fewer rule violations but limited positive behaviours. In contrast, higher-income groups were more likely to display heightened aggression and health and psychological influence. These findings offer valuable insights into how demographic factors shape pedestrian behaviours and attitudes, guiding the design of targeted safety interventions. This study emphasizes the need for tailored interventions for diverse demographic groups, offering actionable insights to policymakers and urban planners for enhancing pedestrian safety at uncontrolled intersections.