<p>This study employs bibliometric analysis to examine the intersection of greenwashing and the darker aspects of sustainability. It aims to dissect the deceptive practices within corporate environmental claims and their adverse impacts on genuine sustainability efforts. This study rigorously employs bibliometric analysis from 2010 to 2024, utilizing the Web of Science (WoS) database, which yields 500 articles. Utilizing VOSviewer and Biblioshiny, the analyses focus on publication trends, citations, authorship, collaborations, and thematic clusters, addressing five research questions. This bibliometric analysis reveals a significant growth in annual scientific production on greenwashing and the dark side of sustainability, peaking at 136 articles in 2023. China leads in research output, and influential journals include <i>Sustainability</i> and <i>Journal of Cleaner Production</i>. Noteworthy trends emphasize the centrality of “Corporate social responsibility and ESG performance metrics,” “Consumer behavior and trust in sustainability,” and “Corporate Social Responsibility and Business Perspectives on Climate Change.” This study offers an original contribution by providing a comprehensive bibliometric analysis of greenwashing and the dark side of sustainability, uncovering previously overlooked research trends, gaps, and interconnections within the existing literature.</p>

错误:搜索内容不能为空,请输入英文关键词
错误:关键词超出字数限制,请精简
高级检索

Illuminating the shadows: a bibliometric analysis of greenwashing and the dark side of sustainability

  • Ahmed Muneeb Mehta,
  • Muhammad Asif,
  • Muhammad Farrukh Shahzad

摘要

This study employs bibliometric analysis to examine the intersection of greenwashing and the darker aspects of sustainability. It aims to dissect the deceptive practices within corporate environmental claims and their adverse impacts on genuine sustainability efforts. This study rigorously employs bibliometric analysis from 2010 to 2024, utilizing the Web of Science (WoS) database, which yields 500 articles. Utilizing VOSviewer and Biblioshiny, the analyses focus on publication trends, citations, authorship, collaborations, and thematic clusters, addressing five research questions. This bibliometric analysis reveals a significant growth in annual scientific production on greenwashing and the dark side of sustainability, peaking at 136 articles in 2023. China leads in research output, and influential journals include Sustainability and Journal of Cleaner Production. Noteworthy trends emphasize the centrality of “Corporate social responsibility and ESG performance metrics,” “Consumer behavior and trust in sustainability,” and “Corporate Social Responsibility and Business Perspectives on Climate Change.” This study offers an original contribution by providing a comprehensive bibliometric analysis of greenwashing and the dark side of sustainability, uncovering previously overlooked research trends, gaps, and interconnections within the existing literature.