In the theory of \(g_\alpha \) -potentials on a domain \(D\subset \mathbb R^n\) , \(n\geqslant 2\) , \(g_\alpha \) being the \(\alpha \) -Green kernel associated with the \(\alpha \) -Riesz kernel \(|x-y|^{\alpha -n}\) of order \(\alpha \in (0,n)\) , \(\alpha \leqslant 2\) , we establish the existence and uniqueness of the \(g_\alpha \) -balayage \(\mu ^F\) of a positive Radon measure \(\mu \) onto a relatively closed set \(F\subset D\) , we analyze its alternative characterizations, and we provide necessary and/or sufficient conditions for \(\mu ^F(D)=\mu (D)\) to hold, given in terms of the \(\alpha \) -harmonic measure of suitable Borel subsets of \(\overline{\mathbb R^n}\) , the one-point compactification of \(\mathbb R^n\) . As a by-product, we find necessary and/or sufficient conditions for the existence of the \(g_\alpha \) -equilibrium measure \(\gamma _F\) , \(\gamma _F\) being understood in an extended sense where \(\gamma _F(D)\) might be infinite. We also discover quite a surprising version of Deny’s principle of positivity of mass for \(g_\alpha \) -potentials, thereby significantly improving a previous result by Fuglede and Zorii (Ann Acad Sci Fenn Math 43:121–145, 2018). The results thus obtained are sharp, which is illustrated by means of a number of examples. Some open questions are also posed.