Quantification and measurement of relationship between movies and actors for production resources optimisation and box office business success: insights and reflections using network science approach

The entertainment industry deals with complex scenarios of managing and allocating resources and their optimisation for movies such as financial, creative and human resources. This is extremely important to have the best combination of such resources because huge financial, emotional, creative and human resources are involved in the movie making to make a profit and generate an impact in society. There is a need to understand objectively and get a visual insight into such complex scenarios to help filmmakers and stakeholders rationally. There is a lack of research work that assesses the impact of actors on movie success from several perspectives. A novel perspective from the network science approach which is an emerging domain can help to understand the social and economic phenomenon using nodes and links relationships. This paper attempts to explore, quantify and visualize the relationship between actors and movies’ success in terms of profit-making and impact in different categories and sections of society using advanced centrality measurements. Research work explores Indian movie data taken from IMDB. The proposed network models and quantified measurement of the relationship and link of actors in profit-making or hit movies to help the stakeholders. Applying the network science approach to explore the types of nodes and visualise them based on their types and strengths and visualising data in network graphs can show relationships more clearly. Research work is based on novel approaches to be useful for producers, viewers, directors and other stakeholders to make rational and qualified decisions for the selection of resources and movie outcomes success.