<p>Facial masks have emerged as a dominant category within the skincare market; however, conventional materials such as non-woven fabrics (composed of cotton or regenerated cellulose fibers), hydrogels, and bio-cellulose often present limitations in terms of skin adhesion, production complexity, cost, or potential skin irritation. To overcome these challenges, polyvinyl alcohol (PVA) has attracted attention due to its water solubility, biocompatibility, biodegradability, and excellent mechanical strength, making it a promising candidate for next-generation facial mask materials. In this study, we developed an electrospun nanoweb-based facial mask composed of a PVA/functional ingredient (FI) composite, leveraging the advantages of electrospinning to produce nanofiber structures characterized by high porosity, large surface area, and intrinsic softness. These features contribute to enhanced skin adhesion and efficient FI loading. We systematically investigated the effects of electrospinning parameters and FI content on fiber morphology and physicochemical properties. Furthermore, the skincare efficacy of the developed facial mask was quantitatively evaluated by measuring changes in moisture content, pore size, wrinkle, pigmentation, and skin tone before and after application. The results demonstrated improvements in overall skin parameters, highlighting the potential of PVA-based nanowebs as effective, biocompatible, and environmentally sustainable alternatives to conventional sheet masks. This study offers valuable insights into the development of next-generation home-use skincare products that combine functionality, user comfort, and ecological responsibility.</p> Graphical abstract <p></p>