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<p>The global community grapples with environmental challenges, and the shift toward sustainable transportation has become increasingly critical. Electric vehicles (EVs) present a promising solution for reducing carbon emissions and decreasing dependency on fossil fuels. In India, the adoption of EVs is particularly important given the country's rapid urbanization and population growth, which contribute to environmental degradation. This research explores the factors influencing Indian consumers' intentions to purchase electric vehicles (EVs) using Structural Equation Modelling (SEM). The research examines the roles of social influence, eco-friendly labeling, economic incentives, environmental attitudes, environmental knowledge, and previous green purchasing behavior. The study employed a two-stage sampling method, starting with proportionate stratified sampling. Surveys were conducted among consumers aged 18 and above, with 500 questionnaires distributed and subsequently analyzed using SEM software to determine the key drivers of EV purchase intentions. The results indicate that eco-friendly labeling, economic incentives, and environmental attitudes significantly affect the intention to purchase EVs in India, while social influence, environmental knowledge, and past green purchasing behavior do not. The study concludes by discussing its implications and limitations.</p>

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Determinants of electric vehicle purchase intention among indian consumers using structural equation modelling (SEM)

  • 期刊论文

  • 发表日期：

    2026年6月1日

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  • Akanksha Kathuria,
  • Ashutosh Nigam

摘要

The global community grapples with environmental challenges, and the shift toward sustainable transportation has become increasingly critical. Electric vehicles (EVs) present a promising solution for reducing carbon emissions and decreasing dependency on fossil fuels. In India, the adoption of EVs is particularly important given the country's rapid urbanization and population growth, which contribute to environmental degradation. This research explores the factors influencing Indian consumers' intentions to purchase electric vehicles (EVs) using Structural Equation Modelling (SEM). The research examines the roles of social influence, eco-friendly labeling, economic incentives, environmental attitudes, environmental knowledge, and previous green purchasing behavior. The study employed a two-stage sampling method, starting with proportionate stratified sampling. Surveys were conducted among consumers aged 18 and above, with 500 questionnaires distributed and subsequently analyzed using SEM software to determine the key drivers of EV purchase intentions. The results indicate that eco-friendly labeling, economic incentives, and environmental attitudes significantly affect the intention to purchase EVs in India, while social influence, environmental knowledge, and past green purchasing behavior do not. The study concludes by discussing its implications and limitations.