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<p>This research study examines the impact of dynamic capabilities such as social media (SM), artificial intelligence (AI), entrepreneurial leadership (EL), and digital technology (DT) on E-commerce adoption (ECA) in the handicraft industry. This study will also investigate the knowledge management process (KMP), entrepreneurial orientation (EO) as a mediator, and knowledge entrepreneurship (KE) as a moderating variable. The present study implements a quantitative approach using the Smart PLS structural equation model. Questionnaires were sent to respondents (craft entrepreneurs and artisans) in various handicraft industries. The sample size of 410 was determined using purposive sampling (Judgmental sampling) through random sampling. Researcher analysed 11 hypotheses using a cross-sectional survey. It has been found that even the adoption of AI in e-commerce has not significantly affected the handicraft industry. Entrepreneurial orientation Entrepreneurial leadership traits are strongly linked to e-commerce adoption (ECA). Furthermore, KMP strongly mediates the association between EL and ECA. It has been observed that materials, either living or nonliving beings below waters (SDG 14), are also controlled by e-commerce by coastal countries. So this will also cover SDG8 along with SDG14 and SDG17. Here KE is much explored.Finally, a substantial link between DT, SM, AI, and ECA is uncovered. Managers and policymakers of small industries, especially the handicraft industry, who want to enhance their firms’ ability through knowledge management processes, entrepreneurial leadership, and orientation, are highly recommended to adopt e-commerce. Such factors affect craft industry e-commerce across a broad spectrum and correlate with and support theoretical frameworks, including dynamic capabilities theory (DCT) and the knowledge-based view (KBV).This study is unique in that it has proposed a Digital capability view (DCV) as an extension of DCT.</p>

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Analysing the impact of entrepreneurial leadership, digital technology, social media, and artificial intelligence on e-commerce adoption in handicraft industries: knowledge management process as mediating construct using Sobel test

  • 期刊论文

  • 发表日期：

    2026年5月13日

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  • Uma Shankar Yadav,
  • Ajay Kumar Yadav,
  • Priyanka Tandon,
  • Anurag Bhadur Singh

摘要

This research study examines the impact of dynamic capabilities such as social media (SM), artificial intelligence (AI), entrepreneurial leadership (EL), and digital technology (DT) on E-commerce adoption (ECA) in the handicraft industry. This study will also investigate the knowledge management process (KMP), entrepreneurial orientation (EO) as a mediator, and knowledge entrepreneurship (KE) as a moderating variable. The present study implements a quantitative approach using the Smart PLS structural equation model. Questionnaires were sent to respondents (craft entrepreneurs and artisans) in various handicraft industries. The sample size of 410 was determined using purposive sampling (Judgmental sampling) through random sampling. Researcher analysed 11 hypotheses using a cross-sectional survey. It has been found that even the adoption of AI in e-commerce has not significantly affected the handicraft industry. Entrepreneurial orientation Entrepreneurial leadership traits are strongly linked to e-commerce adoption (ECA). Furthermore, KMP strongly mediates the association between EL and ECA. It has been observed that materials, either living or nonliving beings below waters (SDG 14), are also controlled by e-commerce by coastal countries. So this will also cover SDG8 along with SDG14 and SDG17. Here KE is much explored.Finally, a substantial link between DT, SM, AI, and ECA is uncovered. Managers and policymakers of small industries, especially the handicraft industry, who want to enhance their firms’ ability through knowledge management processes, entrepreneurial leadership, and orientation, are highly recommended to adopt e-commerce. Such factors affect craft industry e-commerce across a broad spectrum and correlate with and support theoretical frameworks, including dynamic capabilities theory (DCT) and the knowledge-based view (KBV).This study is unique in that it has proposed a Digital capability view (DCV) as an extension of DCT.