<p>In the rapidly evolving digital era, social media has emerged as an essential marketing instrument that is transforming conventional strategies for marketing strategies. The current research looks at how social media marketing management, which includes trend, personalisation, informativeness, and interaction, affects online business practices. The study also investigates how the trust element influences the relationship between online business practices and social media marketing management. The Social Presence Theory and SOR theory serve as the foundation for this investigation. In this study, 671 social media users’ responses were examined using the SEM approach. The research’s conclusions provide social media marketers with a guide for building client loyalty and trust. According to the study’s findings, the research supports the following assumptions: H1, H4, H5, H6, H7, and H8. A crucial component of marketing managers’ social media marketing strategies should be the dissemination of interesting, user-friendly content. Additionally, by successfully conveying the brand’s message and encouraging increased interaction on its social media platforms, they can raise consumer expectations of SMMM.</p>