<p>The Credit Economy Approach (CEA) explains scientific behaviour in terms of credit-seeking: scientists pursue social credit, which furthers their careers. This paper investigates the relationship between such credit incentives and the normative motivations often attributed to scientists, such as epistemic and ethical commitments. A default assumption – which I call the <i>cumulative view</i> – holds that these are distinct sources of motivation, each exerting independent influence. Drawing on a conceptual analysis of social credit and findings from social psychology, I argue instead for an <i>entangled view</i>: credit incentives operate through, and depend upon, shared normative commitments. On this view, the credit economy functions in virtue of a scientific community’s shared evaluative norms. This account deepens existing work that situates the credit economy within a broader social context, and offers a framework for further research integrating formal work in the CEA, conceptual analysis in philosophy of science, and empirical insights from the social sciences.</p>