A Mobile Exhibition to Advance Cancer Prevention Awareness: A Cross-Sectional Evaluation Using the RE-AIM Framework
摘要
Approximately 500,000 people are diagnosed with cancer in Germany each year. It is estimated that 37% of these cases are preventable. However, public awareness of cancer prevention, particularly of the European Code Against Cancer (ECAC), remains low. The mobile exhibition Step by Step through Cancer Prevention by the Comprehensive Cancer Center Munich (CCC Munich) was developed to provide accessible, actionable knowledge aimed to promote healthier lifestyle choices. The mobile exhibition was evaluated in a cross-sectional study using the RE-AIM framework (Reach, Effectiveness, Adoption, Implementation, and Maintenance) during the period between September 2024 and March 2025. Data were collected via an online questionnaire which was accessible through QR codes embedded in the exhibition. The survey included demographic items and questions assessing knowledge gain, behavioral intentions, and visitor feedback. Descriptive statistics were calculated in SPSS. A total of 123 participants completed the survey. Most respondents (87.8%) reported learning something new, 83.7% intended to implement at least one preventive recommendation, and 96.7% planned to share the information with others. By March 2025, the exhibition had been hosted by two companies and attracted interest from 18 institutions, with eight planning to host it in 2026. The mobile exhibition enhanced visitors’ knowledge and motivation toward healthier behaviors while demonstrating strong organizational uptake. Its interactive design and flexibility make it a scalable, cost-effective tool for cancer prevention education. Further research should evaluate long-term behavioral outcomes and strategies to reach populations with lower health literacy.