Introduction <p>Sexting practices are no longer limited to adults, with adolescents increasingly engaging in these behaviors. Guided by the sexual media practice model (MPM), this study aimed to address key gaps in the literature by examining the socio-demographic determinants as well as the body image and sexuality correlates of (non-consensual) visual sexting practices among European adolescents.</p> Methods <p>Cross-sectional survey data from 2022 among 1,184 Belgian (28.3%), French (33.3%), and Slovenian (38.4%) adolescents (<i>M</i>_<i>age</i> = 15.08, <i>SD</i>_<i>age</i> = 1.75; 61.4% girls) were used.</p> Results <p>The results showed that 11% of adolescents had already some experience with sending a visual sext of themselves to others and 5.7% had forwarded others’ visual sexts without their consent (visual NCFS). Sending visual sexts was more common among adolescents who were older, non-heterosexual, and had relationship history, whereas visual NCFS was more likely among boys and adolescents who had relationship history. In contrast to visual NCFS, sending visual sexts was related to higher self-sexualization. Lastly, both sending visual sexts and visual NCFS were associated with a less positive approach to sexual relationships.</p> Conclusions <p>The study’s findings both support and challenge the predictions of the MPM and emphasize the importance of clearly distinguishing visual NCFS from sending visual sexts. They also question whether adolescents can engage in visual sexting while fostering a healthy body image and positive sexuality development.</p> Policy Implications <p>These insights are crucial for developing effective educational programs and policies aimed at fostering healthy sexual development among adolescents.</p>