Autonomous Cars and Consumer Choices: A Stated Preference Approach

This study aims to identify the factors that influence consumers' choice of autonomous cars in their new car purchase behavior. We surveyed stated preferences for autonomous driving technology and then analyzed the survey data using a multinominal logit model to examine how various factors—including price, consumer attributes, and respondents' evaluations of autonomous car characteristics—influence consumers' choice of car technology. The results of analysis indicate that experience with adaptive cruise control (ACC), as well as expectations about the enjoyment that autonomous cars will bring to consumers' daily lives, have a significant impact on their decision.