<p>Over the past few decades, the consumption of organic food products has steadily increased worldwide. Research studies to gain a deeper understanding of consumer behavior regarding this category of products have also risen. The existing literature indicates that most research in this context originates from developed countries. However, while several developing countries are recognized as important producers and suppliers of organic foods, the consumption of these products remains in its early stages. Based on a systematic literature review, this paper was developed in this context and aims to synthesize the primary barriers that could impede the growth of organic food consumption, particularly in developing countries. Peer-reviewed articles published from (Tranfield, et al., 2013) to 2024, highlighting the barriers to organic food consumption in developing countries, have been examined. Consequently, data from 94 studies conducted in 36 countries across four continents were collected. A total of six main categories of barriers (financial, technical, marketing mix, availability, informational, and psychological) are emphasized based on the innovation resistance theory (IRT). The primary barriers highlighted in the reviewed studies are premium pricing, unavailability, and a lack of awareness and knowledge. Various interesting and practical solutions and valuable managerial implications to address these barriers are provided. The study's limitations and future research directions are also discussed.</p>

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Barriers to increasing organic food consumption in developing countries: a systematic literature review

  • Zohra Ghali

摘要

Over the past few decades, the consumption of organic food products has steadily increased worldwide. Research studies to gain a deeper understanding of consumer behavior regarding this category of products have also risen. The existing literature indicates that most research in this context originates from developed countries. However, while several developing countries are recognized as important producers and suppliers of organic foods, the consumption of these products remains in its early stages. Based on a systematic literature review, this paper was developed in this context and aims to synthesize the primary barriers that could impede the growth of organic food consumption, particularly in developing countries. Peer-reviewed articles published from (Tranfield, et al., 2013) to 2024, highlighting the barriers to organic food consumption in developing countries, have been examined. Consequently, data from 94 studies conducted in 36 countries across four continents were collected. A total of six main categories of barriers (financial, technical, marketing mix, availability, informational, and psychological) are emphasized based on the innovation resistance theory (IRT). The primary barriers highlighted in the reviewed studies are premium pricing, unavailability, and a lack of awareness and knowledge. Various interesting and practical solutions and valuable managerial implications to address these barriers are provided. The study's limitations and future research directions are also discussed.