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<p>Marketing cannot be characterized by a core set of phenomena because of volatility in technology, environments, media formats, distribution options, and retail outlets. I suggest looking to marketing’s past in antiquity and its future envisioned in speculative fiction to discern the transformative forces that perpetually reshape marketing phenomena.</p>

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Save our ship: Marketing in turbulent seas

  • 期刊论文

  • 发表日期：

    2026年4月21日

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  • Russell Belk

摘要

Marketing cannot be characterized by a core set of phenomena because of volatility in technology, environments, media formats, distribution options, and retail outlets. I suggest looking to marketing’s past in antiquity and its future envisioned in speculative fiction to discern the transformative forces that perpetually reshape marketing phenomena.