Scholarlink

<p>Social Identity Theory (SIT) has been one of the most influential frameworks in social psychology for understanding social identity formation, group membership dynamics and intergroup behavior since its development in 1979, but its application in the digital age is becoming increasingly problematic. Identity formation, group membership, and intergroup behavior are increasingly mediated by online platforms, which challenge SIT's fundamental tenets. This paper explores a reconceptualized SIT that is modernized for the digital age as as Networked Social Identity Theory (NSIT). Leveraging Hunt's inductive realist approach to theory generation, a series of foundational premises are proposed that may serve as a revised theoretical framework the development of NSIT. Implications to marketing theory and practice are discussed, and future research directions are proposed.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Toward networked social identity theory: Reconceptualizing social identity in the digital age

  • 期刊论文

  • 发表日期：

    2025年9月2日

查看全文
  • Brian Whelan

摘要

Social Identity Theory (SIT) has been one of the most influential frameworks in social psychology for understanding social identity formation, group membership dynamics and intergroup behavior since its development in 1979, but its application in the digital age is becoming increasingly problematic. Identity formation, group membership, and intergroup behavior are increasingly mediated by online platforms, which challenge SIT's fundamental tenets. This paper explores a reconceptualized SIT that is modernized for the digital age as as Networked Social Identity Theory (NSIT). Leveraging Hunt's inductive realist approach to theory generation, a series of foundational premises are proposed that may serve as a revised theoretical framework the development of NSIT. Implications to marketing theory and practice are discussed, and future research directions are proposed.