How to craft a compelling storyline for a conceptual paper

A key to successfully publishing a conceptual research paper is crafting a compelling, well-communicated storyline, while contributing new theoretical insights to the chosen field. This editorial offers a step-by-step guide for crafting such a storyline. To enhance accessibility, it employs the metaphor of a “conference room” to integrate insights from prior ‘how-to’ guides on writing conceptual research papers. Additionally, the editorial includes a flowchart to help authors in assessing whether their manuscript’s storyline is ready for submission.