<p>This study investigates the interplay among technology dependence (TD), technology affection (TA), knowledge-sharing behavior (KSB), and organizational citizenship behavior (OCB) in the digital era, exploring how these factors foster a collaborative and innovative workplace. Conducted from March to June 2024, the research examines the direct relationships among TD, TA, KSB, and OCB, highlighting their roles in enhancing organizational efficiency and employee engagement within a technology-driven context. It also assesses the moderating role of job instrumentality (JI) in the relationship between KSB and OCB. Data were collected from 350 hotel employees in Iran using quantitative methods and random sampling, analyzed via partial least squares structural equation modeling. The study integrates Social Exchange Theory and the Technology Acceptance Model to elucidate how TD and TA, through KSB, influence OCB. Expected results include significant positive relationships among TD, TA, KSB, and OCB, with JI potentially amplifying the KSB-OCB link. Key contributions include advancing the theoretical understanding of technology-mediated behaviors and providing practical strategies for organizations to leverage digital tools to enhance KSB and OCB. The digital context emphasizes the role of virtual platforms in transcending geographical barriers, fostering seamless collaboration, and addressing challenges such as digital divides and skill gaps.</p>

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Technology-Enabled Knowledge Sharing Behavior: Shaping Organizational Citizenship in the Hospitality Industry

  • Davood Ghorbanzadeh,
  • Atena Rahehagh

摘要

This study investigates the interplay among technology dependence (TD), technology affection (TA), knowledge-sharing behavior (KSB), and organizational citizenship behavior (OCB) in the digital era, exploring how these factors foster a collaborative and innovative workplace. Conducted from March to June 2024, the research examines the direct relationships among TD, TA, KSB, and OCB, highlighting their roles in enhancing organizational efficiency and employee engagement within a technology-driven context. It also assesses the moderating role of job instrumentality (JI) in the relationship between KSB and OCB. Data were collected from 350 hotel employees in Iran using quantitative methods and random sampling, analyzed via partial least squares structural equation modeling. The study integrates Social Exchange Theory and the Technology Acceptance Model to elucidate how TD and TA, through KSB, influence OCB. Expected results include significant positive relationships among TD, TA, KSB, and OCB, with JI potentially amplifying the KSB-OCB link. Key contributions include advancing the theoretical understanding of technology-mediated behaviors and providing practical strategies for organizations to leverage digital tools to enhance KSB and OCB. The digital context emphasizes the role of virtual platforms in transcending geographical barriers, fostering seamless collaboration, and addressing challenges such as digital divides and skill gaps.