<p>This study investigates the influence of gender on cryptocurrency adoption, focusing on how socio-demographic factors shape behavioural intentions and attitudes. The research emphasises gender differences in perceived risk, performance expectancy, consumer innovativeness, and facilitating conditions.&#xa0;Survey data from 270 respondents in the UAE were analysed using the Unified Theory of Acceptance and Use of Technology (UTAUT2) model. The study examines gender-specific behavioural intentions, usage patterns, and attitudes toward cryptocurrencies, focusing on risk perception, performance expectancy, and facilitating conditions through structural equation modelling.&#xa0;The results show that men exhibit higher cryptocurrency usage frequency and stronger future intentions than women. Men are motivated by hedonic factors and consumer innovativeness, while women are more influenced by performance expectancy, social influence, and perceived risk. Facilitating conditions play a larger role in enabling cryptocurrency usage among women.&#xa0;The study is geographically limited to the UAE. Future research could explore gender differences in other regions with diverse socio-economic contexts.&#xa0;Gender-specific strategies are essential for inclusive cryptocurrency adoption: implement security-focused education programs and enhanced platform support systems for women while leveraging innovation appeals and hedonic motivations for men. Regulatory frameworks should address gender-differentiated barriers to promote equitable access to digital financial ecosystems.&#xa0;This study provides novel insights into how gender influences cryptocurrency adoption, offering recommendations for more inclusive financial ecosystems.</p>