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<p>The evolving insurance market highlights the increasing significance of research on insurance purchasing. This study employed bibliometric techniques to comprehensively analyze 572 publications from the Scopus database to identify the latest themes and trends in insurance purchasing research. It traced the annual publication trends in this field from 1938—its inception—noting a significant surge after 2000 and a peak in 2021. Influential authors (Sleeper D.W., Sleeper R.C., Chen C., and Lin L.), countries (the United States and China), journals (Geneva Papers on Risk and Insurance Issues and Practice, Quarterly Journal of Economics, and Journal of Risk and Insurance), and articles (Lin and Chen, Journal of Consumer Marketing 23:248–265, <CitationRef CitationID="CR40">2006</CitationRef>; Beiragh et al., Sustainability 12:1–24, <CitationRef CitationID="CR8">2020</CitationRef>; Gruber and Poterba, The Quarterly Journal of Economics 109:701–733, <CitationRef CitationID="CR30">1994</CitationRef>) were identified using bibliometric techniques. The study highlighted keyword clusters, including demographic factors, health insurance, economic management, and determinants of insurance purchasing. Trend analysis revealed a shift in research focus from early emphasis on the United States, hospitals, and economic and legal aspects, to recent attention on China, consumer behavior, young adults, and purchasing intentions. This study contributes to a deeper understanding of the field and supports future research in this or related domains.</p>

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Mapping the Insurance Purchasing Research: A Bibliometric Analysis

  • 期刊论文

  • 发表日期：

    2025年3月13日

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  • Zhangwei Zheng,
  • Hafizuddin-Syah B.A.M,
  • Hafizah Omar Zaki,
  • Qin Lingda Tan

摘要

The evolving insurance market highlights the increasing significance of research on insurance purchasing. This study employed bibliometric techniques to comprehensively analyze 572 publications from the Scopus database to identify the latest themes and trends in insurance purchasing research. It traced the annual publication trends in this field from 1938—its inception—noting a significant surge after 2000 and a peak in 2021. Influential authors (Sleeper D.W., Sleeper R.C., Chen C., and Lin L.), countries (the United States and China), journals (Geneva Papers on Risk and Insurance Issues and Practice, Quarterly Journal of Economics, and Journal of Risk and Insurance), and articles (Lin and Chen, Journal of Consumer Marketing 23:248–265, 2006; Beiragh et al., Sustainability 12:1–24, 2020; Gruber and Poterba, The Quarterly Journal of Economics 109:701–733, 1994) were identified using bibliometric techniques. The study highlighted keyword clusters, including demographic factors, health insurance, economic management, and determinants of insurance purchasing. Trend analysis revealed a shift in research focus from early emphasis on the United States, hospitals, and economic and legal aspects, to recent attention on China, consumer behavior, young adults, and purchasing intentions. This study contributes to a deeper understanding of the field and supports future research in this or related domains.