Scholarlink

<p>This study examines the impact of digital transformation on Cambodia’s tourism industry, focusing on cultural empathy’s role in enhancing the tourist experience. The Digital-Cultural Empathy Model (DCEM) integrates the Technology Acceptance Model (TAM), Service Quality Model (SERVQUAL), and digital empathy. A survey of 360 participants was analyzed using PLS-SEM, revealing that digital transformation and cultural empathy significantly boost customer satisfaction. The study underscores the importance of cultural acceptance of technology, technological readiness, and digital empathy in creating personalized, culturally immersive experiences. Its implications are relevant beyond Cambodia, suggesting further research in diverse cultural contexts.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Enhancing Tourist Experiences in Cambodia: The Role of Digital Transformation and Cultural Empathy

  • 期刊论文

  • 发表日期：

    2025年2月7日

查看全文
  • Tithsatya Dem,
  • Bora Ly,
  • Soyorn Mam,
  • Romny Ly

摘要

This study examines the impact of digital transformation on Cambodia’s tourism industry, focusing on cultural empathy’s role in enhancing the tourist experience. The Digital-Cultural Empathy Model (DCEM) integrates the Technology Acceptance Model (TAM), Service Quality Model (SERVQUAL), and digital empathy. A survey of 360 participants was analyzed using PLS-SEM, revealing that digital transformation and cultural empathy significantly boost customer satisfaction. The study underscores the importance of cultural acceptance of technology, technological readiness, and digital empathy in creating personalized, culturally immersive experiences. Its implications are relevant beyond Cambodia, suggesting further research in diverse cultural contexts.