HRM Effectiveness as an Outcome of Big Data: The Role of Big Data–Driven HR Practices and Electronic HRM

This study is undertaken to investigate the role of big data in enhancing HRM effectiveness via the mediating effect of big data–driven HR practices and electronic human resource management. It also examines the moderating effect of data-driven culture on big data–driven HR practices and electronic HRM. Data were collected from the HR managers and executives working in the hospitality sector. The analysis is based on the data of 248 managers. Partial least square-structural equation modeling was performed for analysis. The analytical findings revealed that big data positively and significantly influences HRM effectiveness. Moreover, big data–driven HR practices and electronic HRM further enhance the relationship between big data and HRM effectiveness. The results confirm the moderating effect of data-driven culture on big data–driven HR practices and electronic HRM. This research is novel as it explains big data and HRM relationships based on quantitative research. Moreover, this study contributes to the existing literature on digitized HRM by exploring the influence mechanism between big data and HRM effectiveness via incorporating two distinct streams of digitized HRM which have not been studied together so far, i.e., big data–driven HR practices and electronic HRM.