Big Data and Innovation Performance: The Role of Entrepreneurial Orientation and Dynamic Capabilities in Sport Entrepreneurship

The subject of big data analytical capabilities in sport-based entrepreneurship remains relatively unexplored. This study investigates how to improve sport entrepreneurs’ innovation performance (IP) through big data analytical capabilities (BDAC). Further, the study also predicts the mediating effect of dynamic capabilities (DC) and the moderating effect of entrepreneurial orientation (EO) between BDAC and IP. In a sample of 312 sport entrepreneurs, we investigated these links using a multivariate analysis technique. Drawing on the resource-based view, we found that BDAC significantly enhance sport entrepreneurs’ IP. Besides, DC significantly mediates the link between BDAC and IP. In addition, we also found the significant effect of EO between BDAC and IP through DC, such that at higher EO levels, the associations are more pronounced than at lower EO levels. Our study is important to both theory and practice. Theoretically, our study advances the implications of BDAC in augmenting sport entrepreneurs’ IP through the mediating effect of DC and the moderating effect of EO. Practically, our study highlights the substantial role of BDAC for sport entrepreneurs to stimulate the transitional shifts these technologies bring into their competitive strategies.