Impact of Internet Community, Consumer Creativity, Enterprise Utilization, and Exploratory Dynamic Equilibrium on Product Innovation Performance

External participation in product innovation activities based on the Internet community has attracted a lot of attention, and more and more enterprises are looking to bring consumer creativity into product development. In the field of low-coupling consumer goods, there has been some progress in the generation and utilization of consumer creativity based on Internet communities. From the perspective of enterprises, this paper introduces organizational equilibrium and dynamic capabilities to further explore the impact of enterprises utilizing and exploring the balanced dynamic capabilities on consumer product innovation in the Internet community environment for general consumer goods with low-coupling. The research conclusions of this article are as follows: (1) the utilization of consumer creativity in the Internet community is more significant in low-coupling product innovation; (2) the dynamic ability of enterprises to utilize and explore equilibrium can improve the product innovation performance of consumer participation in the Internet community environment; (3) the environmental dynamics has a positive moderating effect on the relationship between consumer creativity utilization in the Internet community and enterprise exploration innovation balance and product innovation performance. The relevant research results can provide theoretical support for consumer innovation in the Internet community environment, as well as enterprise utilization and exploratory innovation.