The Attitude and Intention to Purchase Halal Cosmetic Products: A Study of Muslim Consumers in Saudi Arabia

This study aims to investigate the intentions and attitudes of Muslim consumers in Saudi Arabia with a specific focus on halal cosmetic products. The information was gathered by a self-administered questionnaire survey of 207 Saudi Muslim customers using purposive sampling. The originality of the research is maintained by collecting primary data from the participants with the help of conducting surveys with the participants. The suggested model was tested using Pearson correlation coefficients and an ANOVA test. The correlation between the variables such as desire, attitude, tayyib and halal idea is also tested, and numerical results are also presented. Significant and positive connections were found between halalan tayyiban dimensions, attitudes, and purchasing intent. There were also substantial changes in the study parameters depending on the respondent’s work title. This is one of the first empirical tests of the halalan tayyiban, attitudes, and intention to purchase model among Saudi Muslim customers. The study offers helpful recommendations for cosmetic sector marketers as well as strategy formulation.