ICT Uptake, Performance and Trade Relations: A Case of Village Micro and Small Enterprises

Using outcomes like sales revenue and network building, we examine the implications of adopting Information and Communication Technology (ICT) for micro and small enterprises (MSEs) in transition economies. Adopting a mixed-method approach that combines primary survey data with field insights, we find a positive association between the use of ICT and revenue generation in MSEs. Users of digital attributes achieved higher overall sales revenue, and this trend is consistent across enterprise types. Digital capital and entrepreneurial vision propel enterprise innovativeness, whilst owner considerations impact networks, performance and expansion. The results indicate that ICT not only directly influences the trade relations of entrepreneurs but also qualifies the embedded considerations of network building, resulting in distinct trade relationships that are otherwise challenging to capture. We also establish a robust link between ICT investments and enterprise outcomes. ICT also emerges as a solution for the survival and growth of firms whilst addressing select sustainable development goals (SDGs). The findings advocate for augmenting digital investment and literacy to address sustainability transition in MSEs.