Scholarlink

<p>Prior to launch, managers, entrepreneurs, and investors need to know whether a nascent or existing market can sustain a platform. Answering this question predates and informs the entry strategy. Establishing startup criteria for platform entry involves combining revenue projections for the market with break-even analysis. Two sidedness significantly complicates the process owing to the role each side plays in value creation for the other side of the platform. This work presents decision metrics for understanding whether room exists for a platform, how many customers it needs on each side to survive, and cost thresholds each side cannot exceed. Additionally, it also identifies which side facilitates entry, when crowded markets should be avoided, and provides a means for evaluating and comparing entry strategies. Taken together, the results translate into a checklist for platform entry.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Entry Conditions for Two-Sided Platforms

  • 期刊论文

  • 发表日期：

    2026年6月24日

查看全文
  • J. Manuel Sanchez-Cartas,
  • Daniel Arce

摘要

Prior to launch, managers, entrepreneurs, and investors need to know whether a nascent or existing market can sustain a platform. Answering this question predates and informs the entry strategy. Establishing startup criteria for platform entry involves combining revenue projections for the market with break-even analysis. Two sidedness significantly complicates the process owing to the role each side plays in value creation for the other side of the platform. This work presents decision metrics for understanding whether room exists for a platform, how many customers it needs on each side to survive, and cost thresholds each side cannot exceed. Additionally, it also identifies which side facilitates entry, when crowded markets should be avoided, and provides a means for evaluating and comparing entry strategies. Taken together, the results translate into a checklist for platform entry.