<p>Previous empirical evidence indicates that reference effects play an important role in consumers’ purchasing decisions, thereby influencing market demand and firms’ profitability. However, limited research has examined the dual effects of reference price and reference quality on the pricing decisions of new and remanufactured products in dual-channel remanufacturing supply chains. To address this issue, this study develops two typical models: onlin-e sales of remanufactured products (RO) and offline sales of remanufactured products (RR). In a dual-channel system, a Stackelberg game model consisting of one manufacturer and one retailer is constructed, with the manufacturer acting as the leader. By comparing different sales scenarios, the impacts of reference price and reference quality effect on pricing decisions and supply chain performance are explored. The results show that supply chain profits are affected by the combined influence of channel coefficients and remanufactured product preferences. Numerical analysis further reveals that increasing sensitivity to reference prices leads to higher profit levels for the profit of the manufacturer. In contrast, a stronger reference quality effect may reduce the profit of the manufacturer while exerting heterogeneous effects on the retailer depending on the sales mode. Moreover, under varying production cost thresholds for remanufactured products, the manufacturer’s channel strategy exhibits a dynamic pattern, shifting from the RO mode to the RR mode and subsequently reverting to the RO mode. These findings highlight the crucial role of reference effects in shaping pricing strategies, channel choices, and demand allocation in dual-channel remanufacturing supply chains.</p>