<p>As the volume of vloggers continues to increase, understanding the factors influencing audience loyalty toward vloggers becomes increasingly important. While existing research on user-generated content has expanded, the role of the video-watching experience in fostering loyalty toward vloggers remains underexplored. This study investigates the impact of Danmu-enabled video-watching experiences on audience loyalty intentions, utilizing human brand theory and parasocial relationship frameworks. Through partial least squares structural equation modeling (PLS-SEM), the analysis of a sample of 363 viewers reveals that four dimensions—social presence, sense of companionship, information overload, and perceived herd—are significantly related to loyalty intentions. These effects are mediated by the audience’s sense of belonging and parasocial relationships with the vlogger. The findings contribute to a deeper understanding of how specific aspects of the video-watching experience shape parasocial bonds, thereby enhancing audience loyalty. These insights offer valuable implications for both researchers and practitioners seeking to foster sustained audience engagement in the vlogging context.</p>