<p>The landscape represents a valuable asset for UNESCO Global Geoparks, which offer a viable strategy to promote sustainable development in rural areas. This study carried out a contextual landscape analysis, focusing on geoheritage (geosites). The research was conducted in the Comarca Minera UNESCO Global Geopark, located in a highland area of central Mexico. The methodology was centred on the classification and diagnosis of landscape units, as well as establishing their relationship with the geopark´s geosites through frequency analysis and simple linear regression analysis. As a result, a total of 62 landscape categories were identified. Steep volcanic slope with temperate forest emerged as the most prevalent unit, accounting for 18.7% of the total area, and exhibited the highest number of geosites in relations to their frequency. Regression analysis revealed a significant positive correlation between the percentage of area occupied by each landscape unit and the number of geosites within them. The distribution of geosites is spatially biased, showing a marked tendency towards volcanic terrain covered by temperate forest confirming that the landscape plays an implicit, yet significant, role in the selection and appreciation of the geosites.</p>