<p>There is a lack of quantitative research on the geoscience popularization effectiveness of karst cave geoparks in northern China, despite the critical role as bases for geoscience communication. To fill this gap, this study aims to quantitatively evaluate tourist perceptual characteristics related to geoscience popularization in Baiyun Cave National Geopark, providing actionable insights for geopark management. A mixed-methods approach was adopted, including systematic analysis of the geopark’s core geoheritage resources and quantitative text analysis of tourist-generated content. A total 28 travelogues and 212 comments online were collected from mainstream platforms and analyzed using ROST CM6 software for high-frequency word extraction, semantic network construction and Excel for statistical validation. Results show that: (1) Visual experience dominated tourist perceptions, with 55.2% of high-frequency words focusing on "natural wonders," "spectacular scenery," and other aesthetic descriptions, while 20.7% of emotional vocabulary reflected visual-driven satisfaction; (2) Geoscience popularization effectiveness was insufficient: only 22.6% of high-frequency words were related to science education, most of which (17.3%) referred to free guided tours, while "hardware facilities" critical for popularization (e.g., geological museums, scientific signage) accounted for less than 5%; (3) The semantic network analysis identified "karst cave," "guide," and "ticket" as core nodes, while key geological terms (e.g., "karst formation," "stalactite growth") were marginalized with low connection intensity. Tourist perceptions of Baiyun Cave are predominantly aesthetic rather than scientific, reflecting a mismatch between the geopark’s educational mission and tourist experiences. The findings highlight two key management priorities: optimizing geoscience popularization infrastructure (e.g., upgrading museums, signage) and enhancing interactive educational content (e.g., guided tour quality, hands-on activities). This study provides a replicable methodological framework for quantitative evaluation of geoscience popularization in karst geoparks and offers targeted references for improving the educational function and sustainable development of similar national geoparks.Conclusions</p>

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Geoheritge Features and Tourist Perception of Baiyun Cave: Implications for Lincheng National Geopark Sustainable Development

  • Xiuming Li,
  • Wenru Jia,
  • Yanjie Wang,
  • Jie Zheng,
  • Lihong Chen

摘要

There is a lack of quantitative research on the geoscience popularization effectiveness of karst cave geoparks in northern China, despite the critical role as bases for geoscience communication. To fill this gap, this study aims to quantitatively evaluate tourist perceptual characteristics related to geoscience popularization in Baiyun Cave National Geopark, providing actionable insights for geopark management. A mixed-methods approach was adopted, including systematic analysis of the geopark’s core geoheritage resources and quantitative text analysis of tourist-generated content. A total 28 travelogues and 212 comments online were collected from mainstream platforms and analyzed using ROST CM6 software for high-frequency word extraction, semantic network construction and Excel for statistical validation. Results show that: (1) Visual experience dominated tourist perceptions, with 55.2% of high-frequency words focusing on "natural wonders," "spectacular scenery," and other aesthetic descriptions, while 20.7% of emotional vocabulary reflected visual-driven satisfaction; (2) Geoscience popularization effectiveness was insufficient: only 22.6% of high-frequency words were related to science education, most of which (17.3%) referred to free guided tours, while "hardware facilities" critical for popularization (e.g., geological museums, scientific signage) accounted for less than 5%; (3) The semantic network analysis identified "karst cave," "guide," and "ticket" as core nodes, while key geological terms (e.g., "karst formation," "stalactite growth") were marginalized with low connection intensity. Tourist perceptions of Baiyun Cave are predominantly aesthetic rather than scientific, reflecting a mismatch between the geopark’s educational mission and tourist experiences. The findings highlight two key management priorities: optimizing geoscience popularization infrastructure (e.g., upgrading museums, signage) and enhancing interactive educational content (e.g., guided tour quality, hands-on activities). This study provides a replicable methodological framework for quantitative evaluation of geoscience popularization in karst geoparks and offers targeted references for improving the educational function and sustainable development of similar national geoparks.Conclusions