<p>Tendaguru is a site of significant palaeontological and archaeological importance, renowned for the discovery of some of the largest dinosaur fossils in Africa by a German archaeological expedition team in the early 20th century. Among these fossils is the iconic Giraffatitan brancai, now preserved at the Berlin Natural History Museum in Germany. In addition to its dinosaur fossils, Tendaguru hosts Middle Stone Age stone tools and pottery remains indicative of Narosura and Swahili traditions. Research activities in this area have continued to uncover and document numerous historically significant sites within the area, affirming Tendaguru’s global historical value. However, despite its prominence, the site suffers from apparent neglect, inadequate infrastructure, and limited accessibility, undermining its potential as a heritage and tourist destination. This study, based on extensive and comprehensive consultation and cooperation with local communities and detailed site surveys, proposes strategies for effective management, protection, and promotion of Tendaguru. The findings aim to enhance its conservation and unlock its potential for educational, cultural, and scientific exploration, benefiting both Tanzania and the international community. The article contributes to the ongoing efforts in heritage management by addressing emerging challenges and exploring innovative conservation approaches.</p>