Color Emotion Factors and Preference of Two-Color Combinations with Contrast Tones by Naturally Dyed Fabrics with Persimmon and Indigo

In this study, to evaluate color emotions and color preferences of cotton fabric having two different colored portions with contrast tones by dyeing with persimmon and indigo, respectively, six different stimuli were prepared with variations of contrasting tone types and color area ratios and they were subjectively assessed by inviting female college students in fashion and textiles. The factor analysis results showed four different factors including ‘Light’, ‘Gentle’, ‘Traditional’, and ‘Dynamic’ and they were revealed as effected by contrasting tone types such as ‘pale-dull’ and ‘light-dull’ and by color area ratios such as 1:1, 2:1, and 1:2 as well as objective colorimetric combination variables. Precisely the type of ‘pale-dull’ contributed to stronger feeling of factor ‘Light’ and ‘Gentle’ and the ratio of 2:1 evoked more perception of ‘Light’. Color preference was more highly rated for ‘pale-dull’ and as \(\Delta {a}_{p}^{*}\) $\mathrm{\Delta }a_p^{\ast }$ as a colorimetric combination variable was higher. Finally color emotion factor such as ‘Light’ and ‘Traditional’ and color preference were quantitatively described by modeling each of them with some of objective colorimetric combination variables.