In this paper, we study the existence and concentration behavior of normalized positive solutions to the following \(L^2\) -supercritical Kirchhoff type equation \(\begin{aligned} {\left\{ \begin{array}{ll} -\left( a\varepsilon ^2+b\varepsilon \displaystyle \int _{\mathbb {R}^3}|\nabla v|^2dx\right) \Delta v+\lambda v=K(x)|v|^{p-2}v, \,\, x\in \mathbb {R}^3, \\ \displaystyle \int _{\mathbb {R}^3}|v|^2dx=m\varepsilon ^3,\,\,v\in H^1(\mathbb {R}^3),\\ \end{array}\right. } \end{aligned}\) where \(a, b, m>0\) , \(p\in \left( \frac{14}{3},6\right) \) , \(\varepsilon \) is a small positive parameter, K is a positive continuous function possessing a local maximum point and \(\lambda \in \mathbb {R}\) will arise as a Lagrange multiplier. We construct a family of positive normalized solutions \(v_\varepsilon \in H^1(\mathbb {R}^3)\) which concentrates around the local maximum of K as \(\varepsilon \rightarrow 0\) by using a combination of the variational approach and a penalization technique. Moreover, we also give the expression of the approximation solutions.