In this paper, we study the Choquard equation involving \(\frac{N}{s}\) -fractional Laplace as follows: \(\begin{aligned} \varepsilon ^{ps}(-\Delta )_{p}^{s}u+V(x)|u|^{p-2}u= \varepsilon ^{\mu -N}\left[ \dfrac{1}{|x|^{\mu }}*F(u)\right] f(u)\;\text {in}\; \mathbb {R}^{N}, \end{aligned}\) where \(\varepsilon \) is a positive parameter, \(N=ps, s\in (0,1), 0<\mu <ps\) . The nonlinear function f and potential function V are continuous and satisfy some suitable conditions. We prove the existence, multiplicity, and concentration of solutions of the above equation by penalization method, Nehari manifold, and Ljusternik-Schnirelmann theory.