We introduce the notion of \(*\) -Jordan homomorphism map to obtain a Hua type theorem on alternative \(*\) -algebras endowed with an involution, relating in which conditions a \(*\) -Jordan homomorphism preserves \(*\) -generalized inverses. Even more, we prove that the bijective unital continuous linear maps on octonion algebra \(\mathbb {O}\) whose preserves \(*\) -generalized invertibility are \(*\) -Jordan homomorphism maps.