The psychology of crowded exhibitions: Does perceived density predict engagement and voice behavior?
摘要
Exhibition research has largely overlooked how perceived crowding may generate positive participatory outcomes rather than solely negative stress responses. Addressing this gap, this study reconceptualizes exhibition crowding perception as a potential driver of visitor engagement and proactive voice behavior, defined as visitors’ suggestions and feedback for improving exhibition experiences. Drawing on a sample of 300 respondents (N = 300), with an estimated mean age of 35.6 years (SD = 10.9) and an age range of 18–60 + years, the study reflects a diverse, primarily young-to-middle-aged visitor profile. Specifically, it examines the mechanism by which crowding perception influences voice behavior through exhibition engagement, while incorporating consequence awareness (the perceived impact of participation) as a key psychological factor. In addition, time filler and consequence awareness are tested as boundary conditions, and fuzzy set qualitative comparative analysis (fsQCA) is employed to identify multiple configurational pathways beyond linear relationships. Theoretically, the study advances environmental psychology by integrating spatial and cognitive mechanisms in high-density exhibition contexts. Practically, it provides actionable implications for exhibition managers to optimize crowd flow, enhance engagement, and foster sustained visitor participation.