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<p>Residential mobility is becoming increasingly prevalent and has emerged as an important factor influencing consumer psychology and behavior. The present research investigates how residential mobility affects consumers’ preferences for self-improvement products. Across studies, the findings reveal that residential mobility increases consumers’ motivation to engage in self-improvement consumption. This effect occurs because residential mobility undermines individuals’ sense of control, thereby prompting compensatory efforts to restore control through self-enhancing purchases. Furthermore, this effect is moderated by consumers’ implicit self-theories: it is attenuated among individuals who endorse an entity mindset, as they are less likely to believe in the malleability of personal traits. This research identifies residential mobility as a novel antecedent of self-improvement consumption and extends the theoretical understanding of how environmental instability shapes consumer decision-making.</p>

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Residential mobility and preferences for self-improvement products: the roles of perceived control and implicit self-theories

  • 期刊论文

  • 发表日期：

    2026年6月1日

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  • Haowen Xiao,
  • Chaoming Yu,
  • Yajun Xu,
  • Shitong Huang

摘要

Residential mobility is becoming increasingly prevalent and has emerged as an important factor influencing consumer psychology and behavior. The present research investigates how residential mobility affects consumers’ preferences for self-improvement products. Across studies, the findings reveal that residential mobility increases consumers’ motivation to engage in self-improvement consumption. This effect occurs because residential mobility undermines individuals’ sense of control, thereby prompting compensatory efforts to restore control through self-enhancing purchases. Furthermore, this effect is moderated by consumers’ implicit self-theories: it is attenuated among individuals who endorse an entity mindset, as they are less likely to believe in the malleability of personal traits. This research identifies residential mobility as a novel antecedent of self-improvement consumption and extends the theoretical understanding of how environmental instability shapes consumer decision-making.