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<p>With the rapid advancement of AI technology, the acceptance and utilization of various AI applications, particularly in the healthcare domain, have garnered significant attention within research discourse. This study focuses on the knowledge and intention to use medical AI among physicians. Employing a moderated mediator model, we explore the influence of physicians’ subjective knowledge on their intentions to both use and recommend medical AI, and elucidate the mechanisms underlying these relationships. 350 physicians (mean age = 34.24; SD = 9.39), 209 females (59.7%) and 141 males (40.3%), participated from China. The study (<i>N</i> = 350) found that physicians with high levels of subjective knowledge were more likely to build trust in medical AI and were more likely to use and recommend it to others. Furthermore, perceived trust was more important in the process of subjective knowledge influencing intentions to use medical AI than in the process of subjective knowledge influencing intentions to recommend medical AI to others. Negative attitudes strengthened the positive correlation between subjective knowledge and perceived trust. This study offers valuable theoretical and practical insights into the adoption of medical AI and its implications for the enhancement of healthcare delivery quality.</p>

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Physicians’ subjective knowledge and use of medical AI: a moderated mediation model of perceived trust and negative attitude

  • 期刊论文

  • 发表日期：

    2026年1月6日

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  • Kaisheng Lai,
  • Yuxiang Na,
  • Haixia Wang

摘要

With the rapid advancement of AI technology, the acceptance and utilization of various AI applications, particularly in the healthcare domain, have garnered significant attention within research discourse. This study focuses on the knowledge and intention to use medical AI among physicians. Employing a moderated mediator model, we explore the influence of physicians’ subjective knowledge on their intentions to both use and recommend medical AI, and elucidate the mechanisms underlying these relationships. 350 physicians (mean age = 34.24; SD = 9.39), 209 females (59.7%) and 141 males (40.3%), participated from China. The study (N = 350) found that physicians with high levels of subjective knowledge were more likely to build trust in medical AI and were more likely to use and recommend it to others. Furthermore, perceived trust was more important in the process of subjective knowledge influencing intentions to use medical AI than in the process of subjective knowledge influencing intentions to recommend medical AI to others. Negative attitudes strengthened the positive correlation between subjective knowledge and perceived trust. This study offers valuable theoretical and practical insights into the adoption of medical AI and its implications for the enhancement of healthcare delivery quality.