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<p>This study examines how workplace cyberbullying affects employee innovative work behavior in Pakistan’s telecommunications sector, guided by general strain theory. Cyberbullying, characterized by persistent digital interaction, can cause significant psychological strain, resulting in employee disengagement and diminished innovation. The data collected from 442 employees in Pakistan’s telecommunication sector was analyzed using structural equation modeling in SmartPLS 4.0. Results indicate that cyberbullying increases employee disengagement, negatively affecting innovative behavior. Additionally, bystander behavior moderates these effects, with active bystanders mitigating and passive bystanders exacerbating the impact of cyberbullying on disengagement. These findings underscore the critical need for organizational policies to combat cyberbullying and encourage supportive bystander interventions to maintain employee engagement and foster innovation. Organizations should implement robust anti-cyberbullying policies and provide training programs to empower employees to act as supportive bystanders. Socially, fostering a workplace culture that promotes psychological safety and inclusivity can buffer the negative effects of cyberbullying and enhance organizational resilience and productivity.</p>

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Cyberbullying in the workplace inhibits innovation: role of employee disengagement and bystander behavior

  • 期刊论文

  • 发表日期：

    2025年9月10日

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  • Sami Ullah,
  • Muhammad Rehan Shaukat,
  • Mohit Kukreti,
  • Abdul Sami,
  • Yuhao Su

摘要

This study examines how workplace cyberbullying affects employee innovative work behavior in Pakistan’s telecommunications sector, guided by general strain theory. Cyberbullying, characterized by persistent digital interaction, can cause significant psychological strain, resulting in employee disengagement and diminished innovation. The data collected from 442 employees in Pakistan’s telecommunication sector was analyzed using structural equation modeling in SmartPLS 4.0. Results indicate that cyberbullying increases employee disengagement, negatively affecting innovative behavior. Additionally, bystander behavior moderates these effects, with active bystanders mitigating and passive bystanders exacerbating the impact of cyberbullying on disengagement. These findings underscore the critical need for organizational policies to combat cyberbullying and encourage supportive bystander interventions to maintain employee engagement and foster innovation. Organizations should implement robust anti-cyberbullying policies and provide training programs to empower employees to act as supportive bystanders. Socially, fostering a workplace culture that promotes psychological safety and inclusivity can buffer the negative effects of cyberbullying and enhance organizational resilience and productivity.