<p>Existing research indicates that music has the capacity to effectively elicit various emotions and cross-modal perceptions, including touch and smell. In this study, we have extended this chain of music influence and put forward the hypothesis that music can be associated with current social identities (self, friend, stranger) based on their emotional or perceptual similarity. Two experiments were conducted to examine this hypothesis. The results yielded two primary findings: (1) participants exhibited a preference for matching sounds with identities of similar valence, and (2) participants perceived music characterized by the release of tension, warm timbre, and ascending melodies to be more closely associated with the concept of ‘friend’. These findings suggest that participants can compare the similarity between music and identity based on sensory experiences. Drawing upon these experimental findings, we propose that the establishment of such associations can be attributed to metaphorical thinking. Furthermore, we explore the potential for further harnessing this mechanism.</p>

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Sounds like a friend: the association between music experience and social identity

  • Zhengyao Liu,
  • Kunyun Feng,
  • Shuming Zhang,
  • Yanru Bai,
  • Guangjian Ni

摘要

Existing research indicates that music has the capacity to effectively elicit various emotions and cross-modal perceptions, including touch and smell. In this study, we have extended this chain of music influence and put forward the hypothesis that music can be associated with current social identities (self, friend, stranger) based on their emotional or perceptual similarity. Two experiments were conducted to examine this hypothesis. The results yielded two primary findings: (1) participants exhibited a preference for matching sounds with identities of similar valence, and (2) participants perceived music characterized by the release of tension, warm timbre, and ascending melodies to be more closely associated with the concept of ‘friend’. These findings suggest that participants can compare the similarity between music and identity based on sensory experiences. Drawing upon these experimental findings, we propose that the establishment of such associations can be attributed to metaphorical thinking. Furthermore, we explore the potential for further harnessing this mechanism.