<p>Editing photographs to increase physical attractiveness is common. It remains unknown how editing a photograph affects viewers’ social judgements of the depicted individual, including those relating to enjoyability of interactions, friendship quality, and social circle size. It is also poorly understood if disclaimer labels revealing that photograph editing has occurred modulate this process. To address this question, we digitally altered photographs of 60 individuals to varying degrees (0%, 25%, 50%, 75%, 100%) using one of the popular applications intended to “beautify” faces, and randomly labeled half of the photographs as edited and half as not edited. Participants rated the perceived attractiveness of each individual and made social judgements about them. As the degree of photograph editing increased, so did participants’ ratings of the individual’s attractiveness (though extreme editing had the opposite effect) and perceived social circle size, although this appeared to come at the cost of reduced perceived friendship quality and interaction enjoyability. Finally, while attractiveness ratings did not differ for photographs labelled as edited or not edited, individuals depicted in photographs labelled as edited were perceived to have reduced friendship quality and interaction enjoyability. In summary, photograph editing aimed at increasing physical attractiveness using social media applications has nuanced effects on social judgements and does not always result in favorable social outcomes.</p>