What drives digital hoarding? Understanding the impact of perceived value and the mediating role of security on digital hoarding behavior
摘要
Social media users’ excessive preservation and collection of digital information result in digital hoarding. Understanding the internal motivations of users’ digital hoarding behavior is made possible by studying the factors that influence this behavior through the lens of perceived value. This study built a model to predict social media users’ digital hoarding, incorporating perceived ability, perceived usefulness, perceived richness, and perceived economy as antecedent variables and security as a mediating variable. An online survey conducted in China (n = 834) using SPSS and R Studio revealed that perceived ability, perceived richness, and perceived economy promote digital hoarding behavior, both directly and indirectly via the mediation of security. These findings provide support for the proposed role of security as an underlying mechanism that explains digital hoarding behavior. The study holds significant implications for the crafting of strategies to facilitate healthier digital storage habits.