The cognitive experience difference of traditional painting exhibitions with multimedia interventions: evidence from eye-tracking experiment

The development of multimedia technology has given new life to the painting collection, forming a sharp contrast between the static collection and the dynamic exhibits. Studying the cognitive experience differences between static and dynamic exhibitions can better guide museum exhibit design and improve the quality of experience. In this paper, a combination of eye-tracking experiments and questionnaires will be used. A total of 40 volunteers were recruited to measure the presentation form and experience time in the museum exhibition, and to analyse the cognitive situation and perceptual experience of the visitors. It was found that (1) on the comparison of the presentation forms, it was found that at 5000 ms and 15,000 ms, the cognitive effect and stimulation experience of dynamic exhibitions are excellent, and the overall effectiveness is better. The emotional experience of dynamic exhibitions is significantly affected by the presentation time, and the experience of static exhibitions is significantly better at 25,000 ms and 35,000 ms. (2) On the comparison of experience time, it was found that the best feedback experience of subjects’ perceived information was observed in dynamic exhibitions at a presentation time of 15,000 ms, while the best feedback experience of subjects was observed in static exhibitions at a presentation time of 25,000 ms. The study can provide a certain scientific basis for this type of exhibition design.