<p>Our study analyzes nearly a decade of letters and editorial responses published in the Hungarian edition of Bravo magazine’s iconic advice column Szex, Szerelem, Gyengédség (Sex, Love, and Tenderness, 1993–2002). Adopting a media-sociological lens, it explores how adolescent sexuality, intimacy, and emotion were articulated and negotiated in an Eastern European society in the midst of post-socialist transition. Drawing on a uniquely digitized corpus of 1,999 letters and replies, we employ a mixed-methods approach that combines close qualitative reading with Natural Language Processing-based techniques, including structural topic modeling and emotion analysis. Our model identified eighteen distinct thematic fields—from sexuality and love to gender identity, violence, and existential distress—revealing the emotional and moral architecture of post-socialist adolescence. While adolescent letters expressed desire, confusion, and fear with striking openness, editorial responses consistently reframed these disclosures through moral normalization, psychological restraint, or institutional caution. Letters describing trauma or sexual violence were often met with forms of emotional containment and, in some cases, tropes that may be read as subtly victim-blaming tropes, whereas non-heteronormative experiences occasionally received more open acknowledgment. We argue that the column functioned as a mechanism of affective governance, translating adolescent vulnerability into adult legibility and moral order. By linking computational text analysis with feminist media sociology, our study illuminates how mediated discourse both reflected and regulated the gendered emotional landscape of youth sexuality in transitional Eastern Europe.</p>