<p>Mobile dating,<!--Query ID="Q1" Text="Please check and confirm if the authors and their respective affiliations have been correctly identified. Amend if necessary." Resolved="yes"--> has become one of the most prominent ways to find potential suitors. Research suggests that users of mobile dating apps (MDAs) often conform to sexualized standards of attractiveness. Considering the potential negative impact of such self-sexualizing practices on body image, this paper seeks to explore the underlying mechanisms driving sexualized self-presentation on these platforms. This qualitative study therefore conducted online semi-structured go-along interviews with a subsample of individuals who engaged in sexualized self-presentation in their MDA profiles (<i>N</i> = 15, <i>Mage</i> = 23.47, 53.33% women). Participants were asked about their perceptions of the mobile dating environment, their motivations for their self-presentation choices, and their evaluations of other users. Findings revealed that participants viewed MDAs as cultivating a gamified and sexualized culture, marked by peripheral decision-making, an abundance of options, and casual interactions. They also expressed experiencing platform-induced pressures to conform to sexualized appearance norms. Participants identified various motivations for engaging in sexualized self-presentations, including seeking relational, intrapersonal, entertainment, and social gratifications. While participants placed high value on (sexual) physical attractiveness in potential partners, they expressed discomfort with an overemphasis on appearance in others’ self-presentations on MDAs.</p>