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<p>Sugaring or sugar dating is a transactional companionship-based arrangement between two adults. Potential financial gain, flexibility, and accessibility through online outlets have contributed to the rise in interest in sugaring among college students across the United States. Despite this interest, few studies have examined the prevalence of sugaring or students’ attitudes towards the practice across campuses. The current study uses data from multiple campuses across the United States to understand the prevalence of and attitudes towards sugaring among a sample of 1,036 undergraduate college students. Though prevalence of involvement in sugaring remained relatively low (<i>n</i> = 27, 2.6%), results revealed overwhelming agreement that sugaring is a viable financial option among participants both for themselves and for others. The current findings, along with consistent fear of stigma noted in the current and extant literature, necessitate an intentional university approach that provides support and nonjudgmental environments for students.</p>

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Sugaring Involvement and Attitudes Among College Students: A Multi-Campus Study in the United States

  • 期刊论文

  • 发表日期：

    2025年4月10日

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  • Madeline Stenersen,
  • Samantha Bumgardaner,
  • Keegan Sawin,
  • Christina Duval,
  • Kaevyn Lei Maple

摘要

Sugaring or sugar dating is a transactional companionship-based arrangement between two adults. Potential financial gain, flexibility, and accessibility through online outlets have contributed to the rise in interest in sugaring among college students across the United States. Despite this interest, few studies have examined the prevalence of sugaring or students’ attitudes towards the practice across campuses. The current study uses data from multiple campuses across the United States to understand the prevalence of and attitudes towards sugaring among a sample of 1,036 undergraduate college students. Though prevalence of involvement in sugaring remained relatively low (n = 27, 2.6%), results revealed overwhelming agreement that sugaring is a viable financial option among participants both for themselves and for others. The current findings, along with consistent fear of stigma noted in the current and extant literature, necessitate an intentional university approach that provides support and nonjudgmental environments for students.