<p>In China, mobile dating applications (MDAs) are intertwined with people’s intimate and social lives. Public discourse around MDAs reflects current social ideas and cultural clashes around intimacy, ethics, lifestyle, and gender. Through the theoretical framework of media ideology, this study analyzes Chinese youth’s online posts about Chinese local MDAs and one western MDA Tinder from “Out-of- App” perspective. Discourse toward local MDAs showcase traditional Chinese Confucian intimacy culture, which sees MDAs as tools of moral misbehavior, whereas discourse toward Tinder instead show the potential of a feminist understanding of dating and sexuality, with such posts embracing the independence of female sexuality and arguing against traditional masculinity. Chinese sexually conservative and sexually liberal ideas seek out and congregate around specific media (e.g., MDAs). As the environment and users of a medium change, the voices associated with a media change, as well. In mainstream Chinese culture, Confucian conservative morality predominates and impacts the emergence of voices in public discussion, forcing them to follow traditional gender scripts. This is not only the result of socially dominant groups and their direct surveillance over MDAs, but also the power of public discourse, including users and bystanders.</p>

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Moral Misbehavior Versus Feminist Sexuality: Text Analysis on How Chinese Youth See Dating Apps

  • Ziyin Li

摘要

In China, mobile dating applications (MDAs) are intertwined with people’s intimate and social lives. Public discourse around MDAs reflects current social ideas and cultural clashes around intimacy, ethics, lifestyle, and gender. Through the theoretical framework of media ideology, this study analyzes Chinese youth’s online posts about Chinese local MDAs and one western MDA Tinder from “Out-of- App” perspective. Discourse toward local MDAs showcase traditional Chinese Confucian intimacy culture, which sees MDAs as tools of moral misbehavior, whereas discourse toward Tinder instead show the potential of a feminist understanding of dating and sexuality, with such posts embracing the independence of female sexuality and arguing against traditional masculinity. Chinese sexually conservative and sexually liberal ideas seek out and congregate around specific media (e.g., MDAs). As the environment and users of a medium change, the voices associated with a media change, as well. In mainstream Chinese culture, Confucian conservative morality predominates and impacts the emergence of voices in public discussion, forcing them to follow traditional gender scripts. This is not only the result of socially dominant groups and their direct surveillance over MDAs, but also the power of public discourse, including users and bystanders.