<p>Technological advancement has transformed the book publishing industry. In the context of academic sector, the adaptation towards digital technologies among the key players are evident. The publishing processes and workflows adopted by university presses, including commercial academic publishers, are now moving to digital focused and with the emergence of new technologies such as artificial intelligence, some see this as opportunities that could be beneficial. Through case studies of two Malaysian university presses, this study gives insights into how they responded to digital transformation by concentrating on the changing publishing workflows and institutional strategies, alongside the challenges encountered. The findings revealed the ongoing efforts implemented by both university presses in transforming their operation and publishing workflow to adapt to the fast-changing digital environment. However, the extent and pace of adaptation differ between the two presses. The findings also highlighted several structural and organisational challenges, particularly limited expertise, staff readiness, financial constraints, and issues of piracy. This study strengthens existing literature by giving insights into Malaysian context, filling important gaps in academic publishing research.</p>