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<p>As key stakeholders in each other’s work, academics and practitioners can enhance their collective impact by aligning research agendas with practical challenges and translating insights and findings in both directions. We propose and subsequently find a positive correlation between the impact placed on logistics and supply chain-relevant trend topics by practitioners and the volume of academic journal articles on those topics. We find under-researched topics in academic writing relative to their industry impact to include AI ethics, digital marketplaces, edge computing, next generation packaging, computer vision, smart printables and robotics. Mass personalisation, wearable sensors, next generation connectivity, audio AI, bio-based materials, space logistics, and teleoperations were also found to be areas with few academic publications, albeit recognised as areas of lower impact in industry. Conversely, blockchain, drones, metaverse, extended reality, digital twins and 3D printing were found to be over-researched. Sustainability, analytics and supply chain diversification were all topics that were well-covered in academic writing, relative to their industry rated level of impact. Additionally, our analysis identifies four trend topic areas: <i>target</i> (high number of journal articles, low industry identified impact), <i>scale</i> (high number of journal articles proportionately reflects industry identified impact), <i>accelerate</i> (low number of journal articles despite high industry-identified impact), <i>incubate</i> (low number of journal articles with low industry-identified impact), each signalling distinct directions for future research approaches. With this guidance, academics can better target research that delivers meaningful practical impact that, in turn, helps industry address its most pressing challenges.</p>

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Off the radar or right on target? academic research opportunities in logistics and supply chain management that align with industry identified trends

  • 期刊论文

  • 发表日期：

    2026年4月6日

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  • George Panas,
  • Klaus Dohrmann

摘要

As key stakeholders in each other’s work, academics and practitioners can enhance their collective impact by aligning research agendas with practical challenges and translating insights and findings in both directions. We propose and subsequently find a positive correlation between the impact placed on logistics and supply chain-relevant trend topics by practitioners and the volume of academic journal articles on those topics. We find under-researched topics in academic writing relative to their industry impact to include AI ethics, digital marketplaces, edge computing, next generation packaging, computer vision, smart printables and robotics. Mass personalisation, wearable sensors, next generation connectivity, audio AI, bio-based materials, space logistics, and teleoperations were also found to be areas with few academic publications, albeit recognised as areas of lower impact in industry. Conversely, blockchain, drones, metaverse, extended reality, digital twins and 3D printing were found to be over-researched. Sustainability, analytics and supply chain diversification were all topics that were well-covered in academic writing, relative to their industry rated level of impact. Additionally, our analysis identifies four trend topic areas: target (high number of journal articles, low industry identified impact), scale (high number of journal articles proportionately reflects industry identified impact), accelerate (low number of journal articles despite high industry-identified impact), incubate (low number of journal articles with low industry-identified impact), each signalling distinct directions for future research approaches. With this guidance, academics can better target research that delivers meaningful practical impact that, in turn, helps industry address its most pressing challenges.