<p>Exploring quality characteristics and driving factors of leisure agriculture is a crucial path to promoting its high-quality development. Based on multi-source social media data (Dianping and Amap), this study used spatial analysis to reveal the spatial distribution pattern and quality characteristics of leisure agriculture. Then, the driving mechanisms of leisure agriculture quality were discussed based on the optimal parameter geographical detector method. The findings are as follows: (1) The spatial distribution of leisure agriculture in Zhejiang Province presents the geographical characteristics of "dense in the north and sparse in the south, dense in the east and sparse in the west". (2) The quality of leisure agriculture in Zhejiang Province is relatively low. (3) Agricultural development level predominantly explains the quality of leisure agriculture, followed by the tourism resource endowments. The interaction between the factors has a synergistic enhancement effect, the Gross output value of farming index (Output) and total power of agricultural machinery (Power) has the most prominent effect on the quality of leisure agriculture. The findings provide insights into the understanding of regional disparity of leisure agriculture and shed light on improving sustainable development of leisure agriculture in developing countries.</p>